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VP of Sales and Marketing — Chambersburg, PA

Chambersburg,
 PA

Job Type

 

VP of Sales and Marketing — Chambersburg, PA

(Contact: Travis Walker Email/Call: TWW@TCGRecruit.com / (717) 254-4839)

 

Role Summary — VP of Sales & Marketing

The Carlisle Group has been retained to find a VP of Sales and Marketing to join an innovator in tire, wheel, and wheel-end solutions for commercial trucking. In this role, you set the revenue plan, lead the team, and grow dealer, fleet, and OEM channels. As a result, customers see better safety, longer tire life, and stronger margins.

Impact — What You’ll Do

  • Build a 3-year commercial plan with clear annual targets.

  • Lead sales and marketing teams to raise win rates and retention.

  • Grow share with fleets, dealers, and OEMs across key regions.

  • Run account-based plays to speed cycles and lift conversion.

  • Keep a healthy pipeline and accurate forecasts to protect margin.

  • Modernize digital demand, web, and e-commerce to create more leads.

  • Sharpen product stories for balancing, sealants, wheel systems, and safety tools.

  • Partner with operations and service to improve customer experience.

  • Visit customers and trade events; therefore, deepen executive relationships.

Must-Have Qualifications for VP Sales & Marketing

  • Bachelor’s degree; MBA preferred.

  • 10+ years leading B2B sales and marketing with channels and key accounts.

  • Proven growth in transportation or industrial markets.

  • CRM, marketing automation, and analytics skills; consistent forecasting.

  • People-first leader who hires, coaches, and keeps strong teams.

  • Clear communication with customers, distributors, and executives.

Nice-to-Have Skills

  • Experience in wheel-end products or fleet solutions.

  • Success with dealer, distributor, and OEM programs.

  • ABM, SEO/SEM, content operations, and major trade events.

  • Familiarity with TMC and OSHA maintenance practices.

Compensation & Benefits for VP Sales & Marketing

  • Competitive base salary plus performance bonus.

  • Medical, dental, and vision coverage.

  • Retirement plan with company contribution.

  • Paid time off, holidays, and parental leave.

  • Learning and leadership development.

Location & Work Setting

  • On-site in Chambersburg, PA.

  • About 30% travel to customers, distributors, and events.

About Our Client

Our client builds fleet-tested products that help tires last longer and wheels stay safe. The lineup includes internal tire balancing media, tire sealants and wheel conditioners, steel wheel refinishing, lug indicators and retainers, and a wheel washer for aluminum and steel. In addition, a growing e-commerce channel and European distribution support global reach. As a result, customers experience measurable cost savings and safety gains.

Career Growth – VP Sales & Marketing Path

  • Opportunity to scale into SVP/CCO scope with regional or P&L ownership.

  • Executive coaching and strategic project work.

  • Success measured by revenue growth, margin, enterprise penetration, and brand lift.

How We Hire for the VP of Sales & Marketing

  • Introduction with Talent Acquisition to align on scope and expectations.

  • Panel interviews with sales, marketing, operations, and finance.

  • References and a clear offer with timeline.

  • Short case: a 90-day plan with ABM and pipeline review.

 

Job Postings | Contact Us | LinkedIn

Resources: American Trucking Associations (ATA) | Technology & Maintenance Council (TMC) | FleetOwner Magazine | Tire Business | Heavy Duty Trucking (HDT)

 

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